The Primary Build
RABBITHOLE
Amber Fonseca founded RABBITHOLE to build something with weight. A physical space, a lease, a risk, a vision you can walk into. This is the authority, and the center of everything.
01
RABBITHOLE STUDIO
High intensity, low impact Lagree training in an immersive, music driven environment. The Fort Lauderdale flagship. Coming 2026.
02
SALES AND STRATEGY
Seventeen plus years of sales leadership and business strategy. Medical device sales, high ticket negotiations, and sustainable business models. Amber works with founders to develop sales strategy, refine pitches, and scale operations.
03
THE BUILD
Documented in real time. The risk, the pressure, the lessons, and the wins. No highlight reel. No PR spin. Just the real story of building something with weight.
I can negotiate contracts and train until my body shakes. I can spin music and build financial models. I will not pick a lane. I will pave a new one.
