The Lost Sol is the personal brand of Amber Fonseca: founder of RABBITHOLE, DJ and artist, and private Lagree trainer based in Fort Lauderdale, Florida.

It is a living platform built in real time, documenting business, music, movement, and the life in between. One person, multiple dimensions, no single lane.

Amber brings more than two decades in luxury and high end sales, sales management of teams nationwide, and years on the water as a personal boater and yacht broker. She built RABBITHOLE to put all of it to work: an immersive Lagree studio, a sales and strategy practice, and a build documented in public.

This is not about perfection. It is about the real, unfiltered journey of building something meaningful: a founder documenting the highs, the pivots, the lessons, and the wins.

I will not pick a lane. I will pave a new one. RABBITHOLE is coming, and you are watching it happen in real time.